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CORPORATE IMAGE MARKETING
In
this time of product and company proliferation in the
technology markets, successful companies must stand out
from the crowd. Establishing and developing an
appropriate corporate image is an important foundation
for all of your sales, marketing and investor relation
plans. CRAWFORD DESIGNS AND PROMOTIONS can help
you identify, design and implement a corporate image
marketing strategy that will lay the groundwork for
successful differentiation and positioning of your
company. Corporate image marketing activities like the
ones identified below will help create recognition,
attract business partners and generate sales leads.
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Corporate Identity Development
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Brand, Logo & Image Development
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Collateral Sales & Marketing Tools
Creation
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Regional & local Targeted Advertising
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Web Identity Integration
CREATIVE SERVICES
You've
heard the term - A picture may say a thousand words. At
CRAWFORD DESIGNS AND PROMOTIONS we make sure it
says the right thousand words. We offer a full range of
creative services and our work spans the universe of
visual communications. Our experience enables us to take
the most complex assignment from strategic planning and
concept to successful completion. Our multidisciplinary
approach to design is continuously evolving to embrace
the variety of new disciplines needed to accomplish
aggressive business and communication objectives. Our
creative services include:
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Logo, Name & Image Development
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Art Direction & Design
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Literature & Collateral Direction
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Packaging Design
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Direct
Mail & Promotional Design
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Multimedia & Integrated Technology
Tools
PRESS AND PUBLICITY
MEDIA RELATIONS
This
tactic is the cornerstone of the public relations
component of the marketing plan and will primarily
include targeted media pitches of interesting stories
that will resonate across a wide range of media. In
addition ,organizations must refined their press kit
which would include a backgrounder, fact sheet, press
release, key media messages, thought starters and how-to’s
for local media relations and community events, writing
and distribution of press releases, story development,
media pitches and follow-up.
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