"The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever's wrong in the merchant's business. If the truth isn't tellable, fix it so it is. That is about all there is to it."
John E. Powers, 19th Century copywriter.
Brochures
Brochures serve a very important function as a leave behind and hand out. Brochures in today's primarily online environment should be a quick hitter of key corporate information and direct benefits of your products or services. All brochures should redirect your customer towards several conversion goals, and give the viewer a reason to further interact with your brand. We like slightly oversized brochures, that are folded 2-3 times. For certain industries, we also like booklet style or saddle-stitched brochures.
A leave behind can also be viral, in that it can be passed around to co-workers, friends and family, etc. This exposes your brand to more potential prospects.
Sales Kit - The "Next Frontier" Marketing Package
Put simply it is a well-structured folder brochure...usually featuring interactive "inserts" to allow customization and updating of core information. They are often accompanied by a pamphlet, sales sheet or even a tri-fold brochure. The collaborative effort of the total package should represent a brand synergy that tells the user that this company cares about their image…and the impact it makes upon their target audience.
Here are a few types of our most popular print media and advertising projects:
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Print Ad campaign
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Brochures and Presentation Folders
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Direct Mail Pieces
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Corporate Identity (Business card, envelope, letterhead, etc.)
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Displays
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Inserts, newsletters, templates
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Annual Reports & Catalogs
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Magazines & publications
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Product & Package Design
We can deliver any brochure and sales kit request you may have, as well as fulfill the actual printing services to assure a quality job. If you can see, we can create it tangibly for you.
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